Alicia Berkemeyer (BCBS Arkansas) Alicia Berkemeyer is responsible for all programs related to primary care and commercial pharmacy for Arkansas Blue Cross and Blue Shield and its affiliates. She also serves as a consultant for the patient-centered medical home program transformation and development. Berkemeyer joined Arkansas Blue Cross in 1989 and has held several positions in the areas of customer service, sales and marketing, and pharmacy. She has more than 27 years of experience in the health care industry with a focus on primary care and pharmacy. She has led and managed the development of patient-centered medical homes, employer clinics and pharmacy programs. Berkemeyer played an instrumental role in Arkansas being chosen as one of only seven regions in the United States to participate in the federal Comprehensive Primary Care Initiative and assisted our state in receiving significant funding from the Centers for Medicare Services Innovation Center in the form of a State Innovation Model grant. She earned her bachelor’s degree in business management from John Brown University in Siloam Springs. Currently, she is attending the Advanced Executive Global Program at Northwestern University Kellogg School of Management. She is a certified health consultant, a managed health care professional and a Professional in the Academy of Healthcare Management. She is active in many industry-specific organizations. She currently serves on the College of Pharmacy Dean’s Advisory Council, NCQA-PCMH Advisory Council, and CVS Caremark Advisory Board.