Alicia Berkemeyer (Arkansas Blue Cross and Blue Shield) Alicia Berkemeyer is the executive vice president and chief health management officer for Arkansas Blue Cross and Blue Shield. She is responsible for all programs related to provider networks, medical management, provider compensation, quality- and value-based programs, primary care, and commercial pharmacy for Arkansas Blue Cross and Blue Shield and its affiliates. Alicia joined Arkansas BCBS in 1989 and has held several positions in claims, customer service, sales and marketing, and pharmacy. She has more than 30 years of experience in the health care industry, with a focus on value-based care, primary care, and pharmacy. Alicia played an instrumental role in Arkansas being chosen as one of only seven regions in the United States to participate in the federal Comprehensive Primary Care initiative and assisted the state in receiving significant funding from the CMS Innovation Center in the form of a State Innovation Model grant. Alicia currently serves on the Cystic Fibrosis Board, the University of Arkansas Little Rock Business Advisory Council, and the Divine Mercy Clinic Board.